diff --git a/platform/sifive/fu540/config.mk b/platform/sifive/fu540/config.mk
index 84b0987..ad099cc 100644
--- a/platform/sifive/fu540/config.mk
+++ b/platform/sifive/fu540/config.mk
@@ -13,6 +13,10 @@ platform-cflags-y =
 platform-asflags-y =
 platform-ldflags-y =
 
+# Command for platform specific "make run"
+platform-runcmd = qemu-system-riscv$(PLATFORM_RISCV_XLEN) -M sifive_u -m 256M \
+  -nographic -kernel $(build_dir)/platform/sifive/fu540/firmware/fw_payload.elf
+
 # Blobs to build
 FW_TEXT_START=0x80000000
 FW_DYNAMIC=y